Sunday, November 1, 2015

A Mile in Another's Shoes – The Value of Perspective

Developing a Global Mindset through Foreign Language and Cultural Immersion


"He who does not travel, does not know the value of men." Moorish Proverb 
An American negotiating team arrives in Riyadh.  They are sure their proposal will be a big hit with the Saudi negotiating team.  Their talking points are ready, and they feel they should have the whole thing sewn up by evening.  However, their best-laid plans begin to unravel as the Saudis refuse to act like Americans.  They just don’t seem to want to get down to business.  The meetings start with coffee and small talk without a mention of business, and continue with tours of the city and other social events.  The Americans are growing frustrated.  What did they miss?
The thing is the Saudis are not doing anything wrong.  Just as the Americans are acting like Americans, the Saudis are just being Saudis.  For them, you must show your guests hospitality and get to know your prospective partners before you start talking business – to do otherwise would be rude.  This approach to business, common in many cultures including Arab, Asian, Latin, and Slavic is often unfamiliar to Germanic and Anglo-Saxon cultures, where friendship is friendship, business is business, and the one does not necessarily have to exist for the other to happen.  For these cultures, time is precious and the thinking is, “We came on business so let’s get to it!”
This may be a fictional caricature of a common situation, but it illustrates the intricacies of cross-cultural interactions occurring daily around the world.  As the global economy continues to grow and integrate, more and more people are coming into contact with other cultures and finding that not everyone works, thinks, or acts as they do. 
Just a few decades ago, relatively few people had direct contact with people outside their own country.  Most of their acquaintances were just like them. 
Things have changed dramatically.  The Internet, social media, and modern transportation have changed the way we live and interact with the world outside our own communities.  The effects on everyday life are significant. 
In today’s globally connected virtual economy, anyone with a computer and an internet connection can find and find your business, leading to not only new customers and but also to new partners.
For example, acting on a friend’s suggestion, a farmer set up a website to help grow his feed sales.  His website succeeded beyond his expectations when a customer placed a large order from China.  This farmer found himself in a crash course on international trade.
Checkpoint Charlie and Warning Sign in Cold War Berlin
As the world continues to integrate, the exchange of ideas, capital, and goods across borders has reduced hostility and border controls between countries.  As William Shurtz, the second president of Thunderbird School of Global Management pointed out, "Borders frequented by trade seldom need soldiers."[1]    
Border posts now stand empty across Europe and free trade agreements are proliferating around the globe.  Even when conflict does arise, as it has between Russia and Ukraine, it is often moderated by economic ties and potential loss of markets. 
With all these global opportunities, what can provide a competitive advantage? 
A common characteristic of today’s most successful companies is their ability to leverage diversity and foster the free exchange of ideas.  Those brave enough to seek out and welcome ideas that challenge their own paradigms find benefits, which would be unachievable in a mono-cultural setting. 
For example, Google’s famous free lunches and recreation rooms are more than perks.  They are part of a larger strategy to facilitate contact between people from different backgrounds, specialties, and functions.  Providing settings, where their employees can exchange ideas with people outside their normal social or professional spheres allows Google to mobilize the capabilities and perspectives of different people to resolve problems, create new innovative products, and find ways to increase the customer base.    
As with any great opportunity, diversity also presents its own problems.  Working with those who think and act differently increases chances for conflict and misunderstanding.  To navigate these waters, we must take time to understand the cultures and people we will be working with, we must build an appreciation of the diversity in the world around us, and foster a spirit of adventure to explore it.  We need to build a global mindset.[2] 
Monsour Javidan, the Executive Director of Thunderbird School of Global Management’s Najafi Global Mindset Institute, describing the Global Mindset in 2010, writes:
“Leaders with a strong stock of Global Mindset know about cultures and political and economic systems in other countries and understand how their global industry works. They are passionate about diversity and are willing to push themselves. They are comfortable with being uncomfortable in uncomfortable environments. They are also better able to build trusting relationships with people who are different from them by showing respect and empathy and by being good listeners.”[3]

Empathy and trust comes through good communication.  Therefore, learning another language and its associated culture is key in building a global mindset.  In 2004 Christine Uber Gross conducted a survey of Thunderbird graduates, who must demonstrate proficiency in a foreign language before graduation, on the impact of foreign language study on their professional life.  She found that 82% of graduates rated the impact of language and cultural literacy in their professional life as significant.[4]  While learning a language is only the first step in gaining a global mindset, it strengthens our ability to empathize with others.
Until we learn to express ourselves in another’s language and see the world from their perspective, we have a hard time seeing beyond our own cultural biases.  In other words, we must spend time walking in another’s shoes.  As we learn about the cultural landmarks, of their art, history, religion, and language, we find that ours are not the only way to see the world around us.  This opens our perspectives and makes us more tolerant of others, even those with whom we do not share a common language.  Language study does more than teach communication – it expands our horizons, opening our minds to new ways of seeing the world and relating to others.
In fact, research has shown that people, who learn to express themselves in another language, learn to see issues from a broader perspective.  This impacts how we learn and positively influences intellectual development.  This is especially evident in bilingual children.  Therese Sullivan Caccavale, President of the National Network for Early Language Learning (NNELL)[5] points out that:

“Studies have shown repeatedly that foreign language learning increases critical thinking skills, creativity, and flexibility of mind in young children. Students who are learning a foreign language out-score their non-foreign language-learning peers in the verbal and, surprisingly to some, the math sections of standardized tests.” 

The way we communicate influences our view on the world and reflects our cultural norms.  However, the interaction between language and culture flow both ways – language is also a product of a society’s shared historical and cultural legacy.  For example, Russians seldom use the verb “to possess something,” but rather say that something is near them.  This is a product of a history where the only person who truly owned anything was the sovereign who could take their possessions away at will.  Conversely, this conception of ownership also influences how Russians themselves view ownership and authority.  In gaining an understanding of others’ perspectives, we can better understand them and build productive relationships.
Building this understanding requires focused study, exposure to different ways of thinking, and immersion in language and culture.  Awareness of this is not new.  Programs like the Middlebury Language Schools[6] and the American Graduate School of International Management (today Thunderbird School of Global Management) [7] pioneered education in language immersion and internationally focused business management in the first half of the 20th Century.  However, with the growth of globalism and international trade have created a greater awareness of the need for cross-cultural and global leadership skills, resulting in a growing number of programs similar to those pioneered at Middlebury and Thunderbird.
Language and international business courses abound using a wide variety of methodology.  However, not all are equally effective.  While school courses, books, and computer programs can provide a basis for cultural and language proficiency, the watershed event in one’s education involves some kind of immersion.  Whether this is formal study abroad or working in a factory with native speakers, only when one is regularly exposed and required to function in a language and navigate the culture, will true proficiency develop. 
Furthermore, higher-level proficiency requires more than grammar and vocabulary.  Whereas much of the higher-level communication takes place in using abstract ideas, cultural context, and inferred meaning, this requires complementing the mechanical aspects of language with an understanding of the target culture.  This requires an immersion, building a sound knowledge of its art, history, religions, climate, political system, values, and many other factors.
Living in another country for an extended time, where you must function not only linguistically, but in daily interpersonal and cultural interactions infuses those aspects of culture, which are impossible to learn in a classroom.  Long-term interaction with the people, their language, and culture reinforces an understanding of the locals’ worldview and norms of interpersonal behavior.  Only then do the deeper, abstract meanings of their conversation begin to make sense.
We live in a world where global trade is no longer the undisputed domain large multinational firms with their substantial war chests of capital allowing them to leverage global markets.  Today, the Internet and cheap and efficient global delivery services allow even small businesses to export their goods around the world, requiring these much smaller companies to work with partners, clients, and legal systems around the world whose native cultures, laws and regulations, and languages are different from their own.
In the modern globalized world of business and mass communication, the ability to understand not only what people say, but also how they feel, their values and desires is vital in maximizing the synergistic potential of our multicultural world. When we can accept others’ way of thinking and living not as wrong, but simply as different from our own, we begin to understand that we can learn and benefit from looking at the world from their perspective. We are then on our way to a richer more fulfilling life as we are better equipped to succeed in business, resolve thorny political issues, to appreciate the wonderful diversity of our world, and build lasting relationships based not on coercion and threats, but on mutual respect. 
While we will not always agree and our interests will not always mesh, when we understand how others see the world and accept their right to do so, we can then find ways to make it a place we all can live in.  Studying not just foreign languages, but various cultural perspectives allows us to enter another’s soul – to walk in their shoes.  This helps us gain a deeper understanding of not only other cultures but our own as well.  The first step to true emotional intelligence is self-awareness.  This is impossible without the reflecting pool of our multicultural world.  When we see our culture and views juxtaposed against others, we can better understand ourselves.  This new understanding will lay the foundation for a truly global mindset and unlock the potential the diversity of our world has to offer.



[1]  Thunderbird School of Global Management. About Us. 2 April 2012. 7 April 2012 www.thunderbird.edu/about_thunderbird/thunderbird_good/about/index.htm.
[2] For more information on what a global mindset is and how it influences our ability to interact with the diversity in today’s world, see Thunderbird’s Najafi Global Mindset Institute at http://globalmindset.thunderbird.edu/
[3]  Javidan, Mansour. "Bringing the Global Mindset to Leadership." Harvard Business Review (May 19, 2010): https://hbr.org/2010/05/bringing-the-global-mindset-to.html#.
[4]  Grosse, Christine Uber. "The Competitive Advantage of Foreign Languages and Cultural Knowledge." The Modern Language Journal (Vol. 88, No. 3 (Autumn, 2004)): 351-373.
[5] Duke University. "American Council on the Teaching of Foreign Languages (ACTFL)." Fall 2007. Cognitive Benfits of Learning Language, Vol 8, Issue 1. http://www.actfl.org/advocacy/discover-languages/for-parents/cognitive#sthash.gk6l0BzU.dpufIf. 1 November 2015.
[6]  Middlebury Language Schools. The Language Schools' Mission Statement. http://www.middlebury.edu/ls/academics/language-schools-mission-statement. 1 November 2015.
[7] Thunderbird School of Global Management.  Thunderbird History.  http://www.thunderbird.edu/thunderbird-history.  1 November 2015.

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